360° DIGITAL INTEGRATION: THE PROOF IS IN THE PROJECT
ASSIGNMENT:
Develop and create the video and visual assets that would support a multi-year program geared to changing the national narrative around the energy industry and its products. All rooted in the umbrella insight that the best way to open minds and win hearts is to let people discover, for themselves, how industry products are essential to how we live today, and what we imagine for tomorrow.
SAMPLE TENTPOLE AND TARGETED VIDEOS:
Imagine That/Anthem
Imagine That/Space Playground
Imagine That/Printed Car
Sample digital applications
Mobile first: Digital magazine
Experiential: POS Video
Cross Platform: Layered storytelling
Innovation Media: AI with IBM Watson